Heron Preston is a fashion designer whose eponymous brand offers sports and streetwear clothing as well as accessories for men and women. He is also a DJ, consultant, artistic director and contributor. Preston was born and grew up in San Francisco. He received his B.B.A. in design and management from the Parsons School of Design in New York City in 2008. Preston then worked for Nike and Kanye West before founding his own eponymous label, which he launched in September 2016. The emerging signatures of the Preston brand were quickly identified: the recurring use of an almost fluorescent orange hue, the word "style" in Cyrillic, the interpretation of herons by bird prints, and collaborations with Carhartt, Virgil Abloh's Off-White, Nike and even with NASA.