AMBUSH® began as an experimental line of jewelry – innovative pop art inspired designs capturing a distinct Tokyo aesthetic. The iconic trademarked POW!® motif in particular received media coverage around the world. With apparel created as a can-vas to complete the story, AMBUSH® evolved into designing unisex collections. The brand made its Paris debut in 2015 with VERBAL & YOON being listed as two of Business of Fashion’s Top 500 people influencing the global fashion industry for 4 consecutive years from 2015. In 2017 AMBUSH® was selected as one of the top 8 finalists for the LVMH PRIZE.