When designing the Proenza Schouler White Label, or PSWL, collection the pair of New York designers who are the brand's heart wanted to create more casual pieces. Launched in 2017, this collection aims for a laid-back feel with a touch of vintage. Neutral tones, light, often roomy pieces, clothes that are easy to wear but also stylish, in soft, comfortable fabrics: the Proenza Schouler White Label is all this and more. Coats, dresses, sweatshirts, blouses... Those who love originality and a deceptively simple but modern look, will find what they're looking for in this selection designed in New York. See less