If Poiray were a letter, it would of course be a P. P for Parisians, Precious Stones and Prestige on Rue de la Paix, where the firm established itself in 1975 and disrupted a world - that of the Place Vendôme - sometimes as set in its beliefs as in its traditions. Since its creation, Poiray has worked with one absolute certainty; a precious jewel must be both elegant and creative, as well as suitable to be worn on a wide range of occasions, suiting our changing moods. The world of Poiray continues to grow by maintaining this direction and developing collections centred around these values. Today, a new chapter is being written, which could also begin with a P; P for Paradise. A paradise that every woman is invited to dream up at Poiray. 
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