The A.P.C label (Atelier de Production et Création) has distinguished itself since 1987 with its simple and refined creations. Its founder, Jean Touitou, makes a point of letting women's personalities speak for themselves and automatically excludes any particular and distinctive acronym: clothing values you above all else, without drawing more attention to it than is necessary. The French label provides its creative and meticulous expertise in the making of comfortable and sophisticated outfits, all without exuberance. The Parisian label offers as much ready-to-wear fashion as it does varied accessories, for a matching look from the head to the feet. The designer plays on elegant and casual outfits, and uses classic materials that are very rarely combined. The A.P.C. creation for women embody casual elegant chic in a timeless and casual way.