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Opening times We’re open: 10:00 - 20:00
Address24, rue de Sèvres, 75007, Paris

The Bonne Gueule pop-up store

Event | 9 OCTOBRE 2018

BONNE GUEULE HAS A POP-UP FROM 9TH OCTOBER TO 5TH NOVEMBER AT LE BON MARCHÉ RIVE GAUCHE

From Tuesday 9th October to Monday 5th November, Le Bon Marché Rive Gauche is proud to host the Bonne Gueule men's fashion brand as an exclusive pop-up.
It all began with a meeting between two fashion fans, Benoît Wotjenka and Geoffrey Bruyère. Together, they created the BonneGueule.fr blog with one sole aim: to help men feel good in their clothes. Every day, they provide men with style advice and inspiration.
Since then, they have set up their own clothing brand under the same name. A selection of menswear pieces that put quality right at the heart of design.
Exclusively for Le Bon Marché Rive Gauche, Bonne Gueule has selected three must-have pieces from the workwear line and lets you in on its style secrets for putting outfits together. Check it out in-store now!

SELVEDGE RAW-DENIM JEANS


A must-have in any man's wardrobe, jeans may appear simple but are in fact being permanently reinvented with different styles, details and fabrics. Made from Selvedge fabric, these extremely durable jeans fade over time and feature subtle shades of indigo.


For a simple, understated style, just team them with a well-cut white T-shirt and your favourite pair of trainers. For a smarter style, roll up your sleeves and wear small accessories such as sunglasses, a cap or a beanie!

SUPERYAK WOOL CARDIGAN


A cardigan is a great alternative to a chunky sweater for keeping warm in winter. For this cardigan, Bonne Gueule has selected the very best wools and gone for a perfect blend of Superyak and Merino wools. The Ottoman stitch knit gives the garment a textured, raised effect. It is also a great way to combat the cold as this weave requires a large amount of material.


To wear a cardigan in a modern way, go for an immaculate white poplin shirt. This will add contrast to the textures.

Pour porter le jean dans un style simple et épuré, contentez-vous d'un t-shirt blanc bien coupé et de votre paire de sneakers préférée - Benoît et Geoffrey

A WORKWEAR JACKET IN JAPANESE FABRIC


The cornerstone of any utilitarian wardrobe, the workwear jacket can be modernised with details such as a slightly rounded collar or softer fabrics.
For this season's workwear jacket, Bonne Gueule has chosen extremely high quality Japanese fabric, directly imported from a group of Japanese artisans. In terms of finishes, there are patch pockets on the front and chest as well as on the inside for added practicality. The jacket fastens with stylish horn buttons for a refined look.


Feel free to shake up this jacket with a textured shirt, chinos and minimalist trainers.