LET'S GO LOGO !
FROM FEBRUARY 24th to APRIL 1st 2018, MORE THAN 130 BRANDS PLAY WITH THEIR LOGOS
This Paris Fashion Week,Le Bon Marché becomes MC Logo, the master of ceremony of an exclusive event and collection during when brands are invited to create limited editions along the ultimate signature: the logo. This new exhition at Le Bon Marché is named Let's Go Logo ! and offers unexpectetion, exclusivity, desire and surprise. 130 labels rethink their identity and their symbol but most of all, they proudly distort and amplify it.
LET'S GO LOGO !, L'EXPOSITION ÉVÉNEMENT DU BON MARCHÉ
CAPSULE COLLECTIONS AND SPECIAL GUESTS
DESIGNERS AND FASHION HOUSES EXCLUSIVELY DRESS UP THEIR LOGOS
According to Jennifer Cuvillier, head of the style office of Le Bon Marché, the will of such a project is to create an artistic dialog between Le Bon Marché and the different brands: designers are given carte blanche to express their creativity and imagine quirky and unexpected products, far away sometimes from their original universe.
More than ever, Le Bon Marché has an undeniable role in fashion and is a pioneer which offers freedom to artists and a unique experience to its customers. More than a myriad of capsule collections, Let's Go Logo ! is the exhibition of exclusive items which exist in a seamless ecosystem and bring us back to the 1980s.
Many fashion, beauty and accessories brands join the event : AALTO, ACNE STUDIOS, CARVEN, CÉLINE, CHIARA FERRAGNI, CHRISTIAN LOUBOUTON, DELVAUX, EACH x OTHER, ETUDES, FENDI, JEROME DREYFUSS, KITSUNÉ, KOCHÉ, LOEWE, L/UNIFORM, MIRA MIKATI, MIU MIU, ROGER VIVIER…
Off White and Lola James Harper, the two special guests of Let's Go Logo !, are given carte blanche to take ownership of Le Bon Marché. Virgil Abloh, wonder designer of Off-White, recreate his « Rive Gauche » and the parisian spirit: he invites Wild & the Moon, one of the most crowded coffeeshop during the Paris Fashion Week to come and serve his Survival Kit in a personal and unique space.
The always-on-the-move founder of the lifestyle label Lola James Harper, Rami Mekdachi, imagines a never seen concept and transforms the first floor of Le Bon Marché into an hotel lobby. There you can have a cup of rare tea or coffee while recording music with your friends or after a basketball match. A sneak peak of his hotel project...
"The association between Le Bon Marché and the brands produce playful, unexpected and completely exclusive products." Jennifer Cuvillier, head of the style office of Le Bon Marché Rive Gauche