Loewe x Spirited Away
This new year, prepare to be whisked away into the poetic world of Japanese animation with the Spanish luxury house LOEWE.
For the second consecutive year, the Madrid brand is collaborating with the legendary Japanese animation studio, Studio Ghibli, for an exclusive collection to be unveiled at a pop-up at Le Bon Marché Rive Gauche, which will be open from 7 January to 6 February.
Iconic LOEWE pieces are decorated with images from the world of the animated film Spirited Away, directed by Hayao Miyazaki. Clothes and accessories illustrate the adventures of an exciting journey, an exhilarating and kaleidoscopic dream. The result is, quite simply, a film to be worn.
Loewe x Studio Ghibi: a poetic tribute to craftsmanship
United by their mutual love for craft, the Spanish house and the Japanese animation studio have created a fun, playful and somewhat nostalgic collaboration.
Spirited Away is a real poetic tribute to friendship, loyalty and perseverance, aimed at children and adults alike.
The LOEWE x Spirited Away collection features the most iconic characters from the film. From the young protagonist Chihiro to Kaonashi, as well as the mysterious Haku and Yubaba the witch. To create unique pieces, the house used age-old techniques such as leather marquetry, a meticulous technique that involves assembling various small pieces of leather to create a pattern. A real masterpiece that comes to life.
The faces of the heroes are illustrated playfully using jacquard, prints, appliqués or patches, as well as leather embroidery. LOEWE is also offering pieces inspired by the Japanese “boro” technique, which uses indigo denim offcuts to create a real patchwork design.
The poetic landscapes of the animated film are reinterpreted in all-over prints, and the little balls of soot, the Susuwatari, appear as pompoms.
Graphic pieces that reinvent the iconic codes
Like an initiation journey, this collaboration is a true adventure that will whisk you away into the dream world of Studio Ghibli.
Featuring T-shirts, hooded sweaters, Bermuda shorts, bags, as well as a long stole and slippers, LOEWE is showcasing a complete collection of essentials exclusively at Le Bon Marché Rive Gauche – an invitation to dream and rediscover a classic, which has become a cross-generational pop reference.
An exceptional program!
At the pop-up shop, you can also attend events and workshops connected to the LOEWE x Spirited Away collection as part of the ON and OFF programme at Le Bon Marché Rive Gauche. From a Japanese calligraphy atelier, mask painting or origami, to a Balbosté culinary workshop, succumb to the magical world of Studio Ghibli.
Find it on the ground floor from 7 January to 6 February.
Feeling LOEWE lucky ?
Win a LOEWE x Spirited Away T-Shirt featuring the film's iconic "No Face" character hand-drawn by Toshio Suzuki of Studio Ghibli. An iconic limited edition piece!
All LOEWE x Spirited Away purchases will receive a scratch card with the chance to win.