Meet Morgane Sézalory
The French brand Sézane is moving into Le Bon Marché on a permanent basis from 17th August. On this occasion, Le Bon Marché met its designer, Morgane Sézalory, who spoke to us about her career and inspirations.
Sézane is the first online-first fashion brand, which Morgane Sézalory created in 2013.
A self-taught and inveterate bargain hunter, she created the “Les Composantes” website in 2008 to present and share her latest vintage finds. Also a designer at heart, she gradually expanded her website with her own creations. 5 years later, she decided to concentrate exclusively on design, and Sézane – a contraction of her first and last name – was born.
Sézane has been around since 2013; why did you decide to launch a clothing range?
I have always worked in clothing! In the beginning, I would hunt for vintage pieces to sell online (Les Composantes). After a few years, I wanted to start creating my own designs, which is how I launched Sézane in 2013. Since then, we have released new items every month. Each piece is designed, made and finished in the heart of Paris. The studio devotes its energy to finding the perfect cut, the ideal fabric and the best expertise for each item of clothing or accessory!
What inspires you?
Women’s needs, first and foremost. I listen attentively to women in my circle.
Or just about anything can inspire me, it’s always very different! Design can come from travel, a piece of fabric, a book, a picture, etc.
Sézane originally started as a purely digital venture. Why have you decided to set up a physical space at Le Bon Marché, in addition to your three Parisian addresses?
The digital dimension does not stop the physical dimension, since in both cases we strive to give our customers a genuine experience. Decoration which reflects who we are, vintage furniture... and the advantage that all our visitors have of being able to discover the products with their own eyes, touch the fabrics, try on their selected size for comfort.
Le Bon Marché is the most beautiful shop in Paris. I have always loved getting lost in its aisles! Opening a Rive Gauche Sézane space is a beautiful new experience to offer our customers, a new address of which we are also very proud.
What does the Rive Gauche woman mean to you? How is she similar to the Sézane woman?
The Rive Gauche Woman is naturally beautiful; she represents this French woman who has an effortless style, which makes foreigners so envious of us!
She is intelligent, curious, full of life, she loves taking her time...
“The Rive Gauche Woman is naturally beautiful; she represents this French woman who has an effortless style, which makes foreigners so envious of us!”
A taster of the new collection... available to discover very soon at Le Bon Marché
For a casual and chic look, the Inès printed shirt
The essential for the new season with bright colours that still look good in summer, the Tiger bag
Floaty and modern, the Céleste dress