Even if the brand is inspired by rock 'n roll styles of 70s and 80s New York, IRO is nonetheless a thoroughly modern Parisian brand. It's goal is to create wardrobes in the same vein as a memorable film's theme tune - simple and striking. Pieces designed for men who are elegant and daring from dawn 'til dusk. Designs for free-spirited adventurers. Vintage New York styles meet a touch of Parisian romance, rounded off with quirky Tokyo twists. A surprising combo that allows IRO to achieve a balance between modernity, sophistication and a cool look. The cuts, the materials and the seasons blend together: leather meets prints, tight and loose fits combine and summer and winter become one for a unique IRO style.