First designed 25 years ago by the visionary and founder of La Perla, Ada Masotti, the Maison collection is a true expression of the house’s dedication to craftsmanship and quality. The collection is still crafted in the same Bologna atelier. Today, La Perla Maison has many facets - from intricate lingerie, to beautiful loungewear and a luxury shapewear collection. La Perla was founded by Ada Masotti in Bologna, Italy in 1954. Nicknamed ‘golden scissors’ for her impeccable cutting and tailoring abilities, Masotti worked as a corset maker in a local atelier before launching La Perla. Her unrivalled corsetry expertise equipped her with a unique understanding of the female form, and her passion for reinventing classic lingerie styles and techniques remains at the heart of the brand. Today, La Perla creates exquisitely crafted lingerie, loungewear and swimwear, renowned for its exceptional quality and use of traditional craftsmanship skills. The brand marries artisanal tradition with innovation - created by women, inspired by women and made for women. See less