Launched in 2011, Maison Labiche combines popular pieces with a bold couture touch. The French brand has built its reputation on this particular savoir-faire. Each jacket and T-shirt features fine embroidery, which has become Maison Labiche's trademark. This universal concept has greatly contributed to the democratization of embroidered clothing. Traditional pieces, such as sweatshirts and striped jerseys, are embellished with charming little messages. Accessories also feature this detail, which has become a real piece of added value. The embroidery adds a smart touch to feminine caps, modernized by this technique. From the choice of thread to the typography, including the selection of the message, Maison Labiche displays the perfect mastery responsible for its success.