RHUDE Men

R H U D E represents a new generation of brands that take urban style to a whole new level with their modern creations. Founded in 2015 in Los Angeles by Rhuigi Villaseñor, the Maison combines classic luxury techniques with streetwear elements inspired by American iconography. You'll find this in all R H U D E garments throughout the seasons. You'll also see some nostalgic twists that embody Californian culture. Each collection is like a sociological reference, telling us a story every time. Different cultural connotations also stem from the designer's Filipino roots and the various countries in which he grew up. R H U D E reflects the designer's rebellious character but also honors a family tradition where all their names begin with the letters R or H. The famous bandana-patterned t-shirt is a testament to the brand's success and is much-loved by numerous celebrities. R H U D E is also about sweatshirts, hoodies, sportswear jackets, comfy pants and a line of sneakers. Lively colors, metallic effects, American symbols, modern cuts and quirky patterns feature in R H U D E's streetwear which has become a favourite among American sports stars and rappers.