Between his prestigious collaborations and his previous creations, Charaf Tajer is not on his first attempt at fashion. The Franco-Moroccan designer of the Casablanca fashion house offers urban, sunny, but above all original collections for men, shaking up preconceived ideas about men's fashion. Casablanca prints remain in the memory, between huge Greek columns and other pieces of cloudy or starry skies. The materials, too, are treated to the personal touch of Casablanca. The house likes to use fabrics that are fluid and pleasant to wear, such as the brand's iconic terrycloth tracksuit, which quickly became a flagship piece on the catwalks. Compliment an everyday look to reinforce a bold, masculine image.