In 1916, master perfumers created a new fragrance in the old town centre of Parma: Acqua di Parma was born. The brand&#039;s philosophy is based on excellence, craftmanship and elegance. Each product is manufactured in Italy by masters perfumers, using precious materials and ancestral savoir-faire.<br /> Acqua di Parma is the expression of exclusively Italian savoir-vivre. Quality, creativity, elegance and exclusiveness are the values underpinning Acqua di Parma&#039;s style. These hallmarks enable aesthetic perfection to grow into an authentic lifestyle. They express luxury that is discreet and never flaunted, always rendered personal, embracing the traditional and the contemporary.