LOULOU STUDIO Women

Founded in 2019 by Chloé Harrouche, Loulou de Saison focusses on a contemporary wardrobe inspired by women’s everyday lives. The Parisian fashion house creates elegant and creative pieces, designed with an intuitive approach in which every detail falls into place. At Loulou de Saison, style springs from the mood of the moment and becomes a natural expression of one’s identity. The collections celebrate a personal style through clean lines, soft colors and classic cuts. Each piece ultimately strikes a balance between contemporary sophistication and Parisian nonchalance. Coats, sweaters, skirts and trousers are designed, first and foremost, to suit women’s lifestyles. Both expressive and timeless, the collections always hint at a sense of restraint. The visuals shape this feminine world where authenticity meets elegance. The Loulou de Saison emblem, a seashell, perfectly embodies these values: delicacy, discretion and natural beauty. A sensitive signature that accompanies women with grace.