Despite its English-sounding name, J.M. Weston embodies a very French – and more precisely, very Parisian – form of elegance, in which timeless style is given a bold twist with contemporary influences. Decipher codes, confuse the issue with precision and lightness ; this is the art of the French style. Master the opposites, new associations, different eras. Inspire spirit and charm to a classic style with rigour and idealism, realism and impertinence. In dedicating these models to women, J.M. Weston gives them the opportunity of free and frank attitude: a tender and amused view of men’s world.