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Drawing inspiration from her childhood on the South Carolina coast, Louisa Ballou offers exceptionally modern beachwear pieces. The designer launched her eponymous label in 2018 with bold swimsuits recognizable by their vibrant colors. Floral and tropical prints rub shoulders with multiple asymmetric cut-outs and metal details. The feminine silhouette, sometimes sheer, is embellished with gold rings and graphic patterns that remain at the heart of Louisa Ballou's esthetic. The designer paints each print herself, following authentic research inspired by the colorful works of eclectic artists. These include elements that have an affinity with paintings by Pierre Soulages and Chris Ofili. The pieces are designed to be worn on and off the beach. Their asymmetric, feminine cuts are carefully designed, with captivating prints that catch the eye. The brand imagines practical beachwear pieces made from high-quality materials. Louisa Ballou's visual appeal strengthens the designer's place as an eminently promising part of the luxury swimwear landscape.
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