LIVE IN THE OPEN
AN INVITATION TO ENGAGE WITH THE OUTSIDE WORLD
With the philosophy « Live in the Open » the famous outerwear brand borned in Canada shares inspiring destiny of individuals who reconciliate human and nature – such as Jiayi Zhao and Jordin Tootoo.
It teaches us to embrace the world around us, the people and places that show us our true nature and compel us to bravely break new ground.
When we are open, we tell our stories honestly. When we live bravely, we find greatness in ourselves and others.
JIAYI ZHAO - POLAR EXPEDITION GUIDE
“As a human being, I’m so tiny, such a small part of the timeline compared to all the mountains, the sea, and the animals that have lived here for years.”
Jiayi Zhao was born in China to two parents both in the movies and for many years, she thought she wanted to follow in their footsteps. After moving to Beijing as a teenager and completing her A levels in England, Jiayi moved to France to study acting. But once she was back in China and working in the film industry, she felt something was missing. During a trip to the redwood forests outside San Francisco, a friend suggested she consider joining a boat expedition to the Arctic as a Mandarin-speaking guide.
Something clicked inside Jiayi; she said yes, and never looked back. Now devoted to immersing herself as much as possible in the natural world, she spends half the year leading expeditions in Antarctica and the Arctic. For Jiayi, helping others to open up to the life-changing power of nature is her true calling.
JORDIN TOOTOO - INDIGENOUS LEADER / FORMER NHL PLAYER
“ The land is where we heal. This is where we find harmony. It brings love and appreciation for life, and that’s everything for us. ”
Born in Churchill, Manitoba and raised in Rankin Inlet, Nunavut, Jordin Tootoo overcame incredible odds to became the first Inuk to play hockey in the NHL.
Since leaving the league, he has dedicated his life to helping indigenous communities all across Canada to live honestly and openly. He wrote a best-selling book (All the Way: My Life on Ice) and founded the Team Tootoo Fund to help address suicide prevention and support at-risk youth.
By encouraging indigenous people to connect with their community and environment — and be open about their struggles — he is helping to create a brighter future for the North.