She invented extremely un-dressy attire, and with this she brilliantly updates the female wardrobe. Born in Albania and based in London, Nensi Dojaka launched her eponymous label in 2017, while she was still a student at the prestigious Central Saint Martins school. Very quickly, she was able to impose her sensual fashion, which she defines herself as "strong, feminine and minimalist". Graphic cut-outs showcase a hymn to bare skin that was immediately embraced by women around the world, including many international celebrities. Fans of the brand, Zendaya, Bella Hadid and Emily Ratajkowski were among the first to appear on the red carpet in Nensi Dojaka. It is undoubtedly this dazzling success, linked to a constant concern for sustainability, an immense desire for inclusiveness and exceptional inventiveness, that convinced the LVMH Prize jury to crown her in 2021.
Trained in corsetry before specializing in women's clothing, Nensi Dojaka achieves an astonishing symbiosis of British eccentricity and Balkan rigor, of lingerie spirit and couture that appeals to all women.
Her signature is a perfectly mastered cut-out built right on the mannequin that defies the laws of gravity in an interplay of exposure around a very architectural body. We find here asymmetrical dresses and spidery tops. The "layering" is a delight that superimposes georgette crepe, organza and organic velvet in hallucinating lightness effects. These sophisticated pieces can be combined with more casual ones: an elegant corset, thin straps or a sheer veil can be worn under a suit jacket or to feminize high waist pants; a large silky shirt can have fun showing off flared leggings or a sheer top. The little black dress remains an essential part of Nensi Dojaka's collections, but this designer who dreamed of being a painter before devoting herself to fashion also knows how to draw inspiration from the paintings she loves to work a very subtle palette, such as the glamorous shades of the Hawthorn Rose pantone, the mysterious purples or the cameo of new greys composed from the works of the Swedish pioneer of abstract art Hilma Af Klint for the special collection created exclusively for 24S.
Nensi Dojaka's creations appear as a patchwork of delicate petals with the gracefulness of butterfly wings, but they also emphasize the power of women. They are resolutely body-positive and have been designed to be worn by all women regardless of age, style or build. Slipping into a Nensi Dojaka dress or top is an experience like no other: your personality is emphasized, your look magnified, your self-confidence redoubled, your aura revealed.