3 X 1
In 2011, denim designer and entrepreneur Scott Morrison launched his third denim line, 3x1. The name is derived from denim’s standard weaving construction, the 3x1 (Right Hand Twill). Morrison wanted to reinvent the way people saw denim and, in doing so, created a retail environment that captured their imagination in a completely new way. The women’s collection is designed with the idea that the best materials combined with the most flattering fabrics and slimming silhouettes will reshape the future of women’s denim.