Marc Jacobs... The very mention of the name seems to anchor it in the fashion world forever. The brand was founded in 1984 by Marc Jacobs and Robert Duffy. The two designers have created a fashion style that combines tradition and innovation, with simple, understated pieces alongside more exuberant ones. Pushing boundaries has become the brand's favourite game, and it is known for being provocative and, above all, unpredictable. The brand emphasises originality and authenticity over classicism. Allowing every woman to have her own fashion style has been the key to Marc Jacobs' collections over the years. The brand is easily recognisable by its rectangular logo with rounded shapes like two Js combined. It is everywhere, on bags and belts, while clothes feature the written brand name. The designs are colourful, with an air of freedom that suits all women.