From May 29th until the end of August, Jérôme Dreyfuss takes up his summer quarters in the Parisian department store Le Bon Marché Rive Gauche as part of the exhibition "EN COULEURS !
JÉRÔME DREYFUSS LEATHER CRAFTSMAN AND FASHION'S ENFANT TERRIBLE
Jérôme Dreyfuss was born in Nancy (France) in 1974 and fashion has always been his calling. The budding designer began making clothes for his schoolmates from the age of 11 using what little resources he had at the time.
From his earliest works, Jérôme Dreyfuss has focused on women and designing for their bodies. His ultra-lightweight, soft and flexible bags are designed to harmoniously align with a woman’s body and her movements, so she is free and unrestricted. The bag is almost forgotten, almost invisible.
Jérôme Dreyfuss draws his inspiration from women, their surroundings, their life changes and the pivotal issues that affect their lives. He is attuned to their needs, their pace, taking stock of attitudinal and societal shifts. The designer/anthropologist creates carry-all bags that are lightweight, comfortable and practical. Jérôme Dreyfuss bags perfectly match the lifestyle of the modern, urban globetrotter. Each bag is given a male name Billy, Bobi, Lulu, Yves, because it is an ideal partner and companion.
YES FUTURE !
Jérôme Dreyfuss has always been very sensitive to environmental issues and is particularly aware of the ecological damage that the fashion industry has been doing for decades. From the very beginning, he strives to do his best to ensure that his work has as little impact on our planet as possible. A complicated exercise when you are in a sector where you have to constantly renew yourself, offer more and more collections and deliver them as early as possible to points of sale.
Trying to be better, Between the vegetable-tanned leathers, the packaging of flat bags to optimise the m3 to be transported, avoiding the use of materials from the petrochemical industry, the construction of its brand new head office entirely eco-responsible... we have to admit that all this remains insufficient.
JÉRÔME DREYFUSS x LE BON MARCHÉ RIVE GAUCHE
From 29 May until the end of August, Jérôme Dreyfuss takes his summer quarters in the Parisian department store Le Bon Marché Rive Gauche as part of the exhibition " EN COULEURS! ".