The spirit of Miu Miu is always dynamic and young, from a youth that is not related to the age but to a state of mind. As a creator, Miuccia Prada focuses on the moods that influence styles. For her, the material always starts from the immaterial. Since its launch in 1992, Miu Miu was destined to be its place of private expression, its playground: the nickname of the designer baptizes the brand. Miu Miu has long been a chic nomad, parading for many seasons in New York, London and Milan. It was not until March 2006, when she entered the Parisian scene, that the brand took a decisive step.
Facing the world of fashion in its iconic capital, Miu Miu makes the sumptuous framework offered by the city the backdrop of its own creativity, highlighting a new elegance and sophistication, using the know-how typical of Parisian couture.