The entrepreneurial venture began in 1968, when Gimmo Etro launched a production of highly prestigious fabrics. In 1981, the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become the Etro mark of identity.
The 1990’s saw the unveiling of the first women’s ready to wear collection. Their inventive and recherché style earning the label instant recognition. Veronica Etro, daughter of the founder, is today the artistic director of the House.