Founded in Rome in 1925 by married couple Adele and Edoardo Fendi, the eponymous label first made its name with its work in leather and fur. Driven by the couple's five daughters, Fendi then turned to ready-to-wear. It was one Karl Lagerfeld, recruited by the sisters, who reinforced the Italian fashion house's style.
Now, the artistic direction of the women's collections is handled by famous English designer Kim Jones. He ensures that Fendi's dedication to creativity also preserves its artisanal heritage. The brand offers bold pieces that revisit its signature elements , such as the very first it bag, the FF motif, the Peekaboo bag, the Baguette bag and its iconic monogram. This archetypal style detail appears on clothing, shoes, accessories and bags, as a nod to the fashion house's history. Blending authenticity and modernity, Fendi is a luxury label that charms with its remarkable creations.