ALEXA CHUNG Women

Alexa Chung has more than one string to her bow, and above all her own way of representing women's fashion. A presenter turned journalist, her innate sense of vintage-inspired preppy elegance was the high point of capsule collections created in collaboration with big-name brands, before she created her own brand, Alexachung (without the space), in 2017. On blurred, diaphanous silhouettes, the designer plays with spot and check patterns, along with her beloved floral prints. She creates boho-inspired maxi dresses, flowing skirts and a range of pieces that emphasise your femininity and fit easily into your everyday looks with modernity and elegance.