Alexa Chung has more than one string to her bow, and above all her own way of representing women&#039;s fashion. A presenter turned journalist, her innate sense of vintage-inspired preppy elegance was the high point of capsule collections created in collaboration with big-name brands, before she created her own brand, Alexachung (without the space), in 2017.<br /> On blurred, diaphanous silhouettes, the designer plays with spot and check patterns, along with her beloved floral prints. She creates boho-inspired maxi dresses, flowing skirts and a range of pieces that emphasise your femininity and fit easily into your everyday looks with modernity and elegance.