LA MAISON JÉRÔME DREYFUSS
Jérôme Dreyfuss founded his eponymous brand in 2002 with the launch of his debut accessories collection Roots de Luxe that was an instant hit with Parisian women. Roots de Luxe was born out of a desire to create simple yet elegant pieces from the finest leather and top-grade materials. Luxury is now more authentic, carefree and accessible, less contrived and austere. In fact, true luxury is all about being free to express your own personal style.
JÉRÔME DREYFUSS LEATHER CRAFTSMAN AND FASHION'S ENFANT TERRIBLE
Jérôme Dreyfuss was born in Nancy (France) in 1974 and fashion has always been his calling. The budding designer began making clothes for his schoolmates from the age of 11 using what little resources he had at the time.
From his earliest works, Jérôme Dreyfuss has focused on women and designing for their bodies. His ultra-lightweight, soft and flexible bags are designed to harmoniously align with a woman’s body and her movements, so she is free and unrestricted. The bag is almost forgotten, almost invisible.
Jérôme Dreyfuss draws his inspiration from women, their surroundings, their life changes and the pivotal issues that affect their lives. He is attuned to their needs, their pace, taking stock of attitudinal and societal shifts. The designer/anthropologist creates carry-all bags that are lightweight, comfortable and practical. Jérôme Dreyfuss bags perfectly match the lifestyle of the modern, urban globetrotter. Each bag is given a male name Billy, Bobi, Lulu, Yves, because it is an ideal partner and companion.
YES FUTURE !
Heightened awareness, Jérôme Dreyfuss has long been sensitive to environmental concerns and is acutely aware of the harmful effects caused by the fashion industry over the past several decades. From the outset he has continuously strived to ensure that his adverse impact on the environment is as low as possible. This is no easy feat in a sector that requires constant innovation, where designers have to keep up with the increasing demands for new collections and get them quickly to market.
At each collection, Jérôme Dreyfuss offers a broad range of vegetable-tanned leather. Vegetable tanning is a traditional process and the oldest tanning method known to man. The tannins used in this method are derived from plants. Each type of tannin has its own unique properties, which is why certain plant species are favoured over others depending on the desired results: flexibility, bright colours or pastels, etc. The main plant extracts used are mimosa bark, oak bark as well as Quebracho wood, a South American tree. Vegetable tanning is a slow process; but is less harmful for the environment compared with chrome tanning. The baths and the water- and tannin-filled sludge left over at the end of the process must be treated. These are natural substances and are therefore fully biodegradable. Vegetable tanning is also less hazardous to human health. The leather produced from vegetable tanning has a natural colour thereby making it possible to darken these pieces to deeper and more subtle shades. Vegetable tanned-leather is nice, soft and sensual to the touch. The feel of the leather may vary depending on the hide and the finishing process, but each piece of leather produced is unique. This leather naturally matures over time, ageing like fine wine.
COEUR DE FORÊT
Coeur de Forêt is an association created in 2005 that works to protect forests and people through a combination of reforestation programs and the development of fair trade schemes. The Association devotes its efforts to restoring forest ecosystems and offering local producers economically-viable alternatives to deforestation. Jérôme Dreyfuss sponsors one of the Association’s programs located in Coroico, Bolivia. Bolivia is one of the ten countries in the world with the richest biodiversity. Over a period of one year, Jérôme Dreyfuss will help to replant 4,375 trees, support 50 producers and 50 beekeepers by providing them with the required material and equipment. This engagement will promote the sale of 1,350 kg of honey, 500 kg of coffee and a range of local products which will include herbal teas and essential oils. To fund this program, Jérôme Dreyfuss collects € 1 for each bag manufactured in its workshops and € 3.50 for each bag sold in its own sales outlets.