The Axel Arigato brand conveys a decidedly avant-garde image, renouncing the use of traditional sales channels and demonstrating direct engagement with its customers. Under the leadership of its founders, Max Svärdh and Albin Johansson, the company demonstrates a strong taste for travel and culture, with a high-end touch to its range of collections. In addition to the famous sneakers, Axel Arigato has added lines of accessories, sweatshirts, and women's underwear over time, all with highly emblematic characteristics. Both original and classic creations reveal a unique vision of women's fashion, using luxury materials, especially Italian leather, and an iconic minimalist look.