Thebe Magugu is a fashion brand that celebrates its African cultural roots with a modern approach. Based in Johannesburg, South Africa, the brand is concerned with elevating the often stale view placed on African fashion, solving this by providing its customers with culturally rich, luxury ready-to-wear, serving quality, novel fashion with smart motifs and references from its storied African roots, with every step of the supply chain – from fabrication to production – being done within the continent. Thebe Magugu has won the LVMH Prize 2019 with LVMH, and International Fashion Showcase 2019 with the British Fashion Council. See less