Eudon Choi's designs show off a sleek silhouette, neutral tones, ultra-structured cuts and an unfailing elegance. This Korean designer founded his London brand in 2006. He subtly fuses men's tailoring with just the right amount of feminine sensibility. His meticulous eye for detail can be seen in a range of details from pleats to drapes and playing with symmetry. Eudon Choi garments are designed to bring out the wearer's personality. They express a certain discretion combined with the utmost elegance. The designer draws his inspiration from art, architecture and famous historical figures. While each season explores a different theme, this search for beauty and aesthetics remains a common theme. The dresses enhance the silhouette, such as with fitted waists or having fun with volumes. The blazers have original slits while the knits showcase daring asymmetric inserts. Eudon Choi never moves away from the elegant, modern style that defines the brand's women's collections, but still experiments with proportion, while continuing his quest for fluidity and eye-catching details.
