WOOYOUNGMI was launched in Paris in 2002 as a designer menswear label with an international focus. The house creates two prêt-à-porter collection per year, presenting on the Paris Men’s Fashion Week schedule. Founded by Mme Woo, the business has remained family owned to this day. Achieving early success with contemporary brand Solid Homme (1988), Mme Woo was the first designer of pret-a-porter menswear in her home country of Korea. With designs that broke through the ubiquitous conservative style of the time, she was a pioneer of a now dynamic menswear market. WOOYOUNGMI was born of an ambition to create innovative, fashion driven clothing, at an international level.