Northern Irish designer Jonathan Anderson created his forward-thinking eponymous brand, JW Anderson, in 2008. He initially concentrated on menswear, but introduced womenswear from 2010. His desire to challenge accepted norms and explore ideas of a unisex wardrobe have led him to create an original aesthetic that consciously reinterprets ideas of masculinity and femininity, with sculptural shapes and new ideas about proportion and volume. JW Anderson has also enjoyed a variety of collaborations with global fashion brands, including Converse, Uniqlo and Moncler. Numerous awards have recognized the talented vision of this internationally renowned brand, most notably at the British Fashion Awards in 2015 when the brand was named Menswear Designer of the Year and Womenswear Designer of the Year, the only time one designer has scooped both categories.