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«BEHIND THE LIFESTYLE CONCEPT OF HYBRIDIZED URBAN OUTDOOR» F_WD is the next generation’s hyphen culture brand, committed for a better future. F_WD was born in 2018, from OLG’s desire to commit and invest into a greener and brighter future for the fashion industry. “With F_WD we are at the beginning of a path that leads us to a new business perspective where fashion sets two essential objectives: attention to social and environmental matters, both in a choice of materials and the production cycle.” Fabio Ducci, OLG CEO “Progress towards a sustainable world can be made only if the society feels involved in this fight. We want our designs to appeal to the emotional core of the matter.” Raphael Young, F_WD Creative Director F_WD aesthetic and creative process takes inspiration in hybridization of styles from streetwear to futuristic urban outdoor. Aiming to raise awareness and take part in the fight against plastic pollution, F_WD strives to create iconic items using recycled, vegan and environmentally friendly materials.
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