SS DALEY Men

Steven Stokey-Daly launched S.S Daley in 2020, shortly after he completed his fashion design degree at the University of Westminster. The Liverpudlian designer focusses on traditional British wear by adding a deliciously queer twist to classic garments. Collections included iconic pieces such as Aran sweaters, jacquard knits, trench coats, as well as suits featuring pinstripes or a Prince of Wales check. S.S Daley is a brand that observes sociocultural divides, with designs that provide a fresh take on the urban upper class, working class and agricultural styles. The brand makes garments inspired by art and literature, aimed at men who want a look packed with personality. The pieces' elegance combined with daring cuts meant S.S Daley won the 2022 LVMH prize. This accolade was swiftly followed by the award for Best Emerging Designer from the British Fashion Council.