PARISIAN PLAYGROUND capsule collection
For the 6th year running, 24S is supporting emerging fashion talents by putting their creations in the spotlight. Find out more now about the exclusive collection created with the three 2023 winners: Setchu, Bettter and Magliano.
24S met with the three winners to celebrate the release of this exclusive capsule. Based in Milan, London and Bologna, Satoshi Kuwata, Julie Pelipas and Luca Magliano opened the doors of their design studios, where they conceived the pieces for the Parisian Playground collection. Immerse yourself in their unique worlds, where expertise is paramount.
SETCHU by Satoshi Kuwata
Winner of the 2023 LVMH Prize
Inspired by his extensive travels, Satoshi Kuwata founded Setchu with a unique perspective on visual traditions. Having lived in Kyoto, Paris, Milan, London and New York, he has developed a distinct approach to elegance and a deep respect for different cultures and their respective traditions.
Determined and unstructured in its construction, the Setchu silhouette emphasizes the functional aspect of the garments with zipped pieces that embody designer Satoshi Kuwata's East-West vision.
Discover the piecesSETCHU by Satoshi Kuwata
Winner of the 2023 LVMH Prize
Inspired by his extensive travels, Satoshi Kuwata founded Setchu with a unique perspective on visual traditions. Having lived in Kyoto, Paris, Milan, London and New York, he has developed a distinct approach to elegance and a deep respect for different cultures and their respective traditions.
Determined and unstructured in its construction, the Setchu silhouette emphasizes the functional aspect of the garments with zipped pieces that embody designer Satoshi Kuwata's East-West vision.
Discover the pieces“Having led a very active life while living in Paris, the theme of this collection particularly inspired me. I wanted to create clothes that you could actually wear for sports”.
“Performance and elegance are combined in Satoshi's work. We are delighted to offer him the opportunity to explore his creativity in this way.”
“Having led a very active life while living in Paris, the theme of this collection particularly inspired me. I wanted to create clothes that you could actually wear for sports”.
“Performance and elegance are combined in Satoshi's work. We are delighted to offer him the opportunity to explore his creativity in this way.”
BETTTER by Julie Pelipas
Winner of the 2023 Karl Lagerfeld Prize
Former Fashion Director of Vogue Ukraine with 15 years' experience in the fashion industry, Julie Pelipas has worked alongside numerous brands on a wide range of subjects, from sustainable development to art direction. In 2019, she launched Bettter, an upcycling system that reworks garments from past collections, and produces inclusive pieces using her customers' measurements.
The Bettter silhouette is a tribute to feminine power. Modern, sporty and easy to wear, its suit made from deadstock fabric is combined with a zipped windbreaker for a look in shades of grey and neon yellow.
Discover the piecesBETTTER by Julie Pelipas
Winner of the 2023 Karl Lagerfeld Prize
Former Fashion Director of Vogue Ukraine with 15 years' experience in the fashion industry, Julie Pelipas has worked alongside numerous brands on a wide range of subjects, from sustainable development to art direction. In 2019, she launched Bettter, an upcycling system that reworks garments from past collections, and produces inclusive pieces using her customers' measurements.
The Bettter silhouette is a tribute to feminine power. Modern, sporty and easy to wear, its suit made from deadstock fabric is combined with a zipped windbreaker for a look in shades of grey and neon yellow.
Discover the pieces“What's my inspiration? Women who work all day, raise their children and change the world in their own way. Paris is their playground: they flourish there”
“Julie's pieces are perfect for the liberated city dweller.”
“Julie's pieces are perfect for the liberated city dweller.”
“What's my inspiration? Women who work all day, raise their children and change the world in their own way. Paris is their playground: they flourish there”
MAGLIANO by Luca Magliano
Winner of the 2023 Karl Lagerfeld Prize
Magliano, founded by Luca Magliano in 2017 in Bologna, is an Italian brand and a symbol of the libertarian movement, through which the city at its heart is celebrated as an ethical and aesthetic paradigm. The brand's image is nourished by the concept of the « provincia » a vast system of landscapes and outlying regions where people use their own dialects and where the magic of realism plays its part. Magliano infuses masculine classics with a dark, slightly careless attitude to creating a wardrobe.
With its heterodox streetwear influence, Magliano's typically Italian silhouette personifies the Bolognese designer's realist aesthetic. Genderless and oversized, the tracksuit is complemented by a tank top and printed accessories.
Discover the piecesMAGLIANO by Luca Magliano
Winner of the 2023 Karl Lagerfeld Prize
Magliano, founded by Luca Magliano in 2017 in Bologna, is an Italian brand and a symbol of the libertarian movement, through which the city at its heart is celebrated as an ethical and aesthetic paradigm. The brand's image is nourished by the concept of the « provincia » a vast system of landscapes and outlying regions where people use their own dialects and where the magic of realism plays its part. Magliano infuses masculine classics with a dark, slightly careless attitude to creating a wardrobe.
With its heterodox streetwear influence, Magliano's typically Italian silhouette personifies the Bolognese designer's realist aesthetic. Genderless and oversized, the tracksuit is complemented by a tank top and printed accessories.
Discover the pieces“It was the lively energy of Les Halles that inspired me to design this look: Magliano's vision of a street wardrobe. For me, this 24S project was the perfect opportunity to expand our work for the LVMH Prize.”
“Drawing on menswear classics but completely attuned to the pop culture of the moment, Magliano's style is ultra-recognizable.”
“It was the lively energy of Les Halles that inspired me to design this look: Magliano's vision of a street wardrobe. For me, this 24S project was the perfect opportunity to expand our work for the LVMH Prize.”
“Drawing on menswear classics but completely attuned to the pop culture of the moment, Magliano's style is ultra-recognizable.”