LA PERLA

First designed 25 years ago by the visionary and founder of La Perla, Ada Masotti, the Maison collection is a true expression of the house’s dedication to craftsmanship and quality. The collection is still crafted in the same Bologna atelier. Today, La Perla Maison has many facets - from intricate lingerie, to beautiful loungewear and a luxury shapewear collection.


La Perla was founded by Ada Masotti in Bologna, Italy in 1954. Nicknamed ‘golden scissors’ for her impeccable cutting and tailoring abilities, Masotti worked as a corset maker in a local atelier before launching La Perla. Her unrivalled corsetry expertise equipped her with a unique understanding of the female form, and her passion for reinventing classic lingerie styles and techniques remains at the heart of the brand. Today, La Perla creates exquisitely crafted lingerie, loungewear and swimwear, renowned for its exceptional quality and use of traditional craftsmanship skills. The brand marries artisanal tradition with innovation - created by women, inspired by women and made for women.

Lingerie & Bain de Mer

Le Bon Marché Rive Gauche

1st floor

01 44 39 80 00

Opening hours

Monday	10h - 19h45
Tuesday	10h - 19h45
Wednesday	10h - 19h45
Thursday	10h - 19h45
Friday	10h - 19h45
Saturday	10h - 19h45
Sunday	11h - 19h45

ABOUT LA PERLA

Founded in 1954 by visionary corsetiere Ada Masotti in her Bologna atelier, La Perla’s story began with her mission to intimately understand and empower the female form. The leading luxury brand combines rich Italian artisanal heritage with revolutionary, intricate and unrivalled craftsmanship creating elegant and superior lingerie, swimwear and nightwear – everyday luxury pieces to be treasured for a lifetime.

With an illustrious history spanning more than six decades, Ada’s vision still remains at La Perla’s core, with innovation in mind and passion at its heart. La Perla is dedicated to sincerely caring for women through all moments of their lives, big or small, supporting both their physical and emotional needs to help them feel confident and beautiful. La Perla is stocked by internationally renowned boutiques, iconic department stores and global online retailers, as well as their own e-commerce site, worldwide flagships and concessions.

CRAFT

La Perla is dedicated to preserving the treasured artisan skills that are synonymous with the brand. Upon founding the brand, Ada Masotti introduced an array of signature crafts which have since been passed down through generations. These time-honoured techniques celebrate the enduring brilliance of Ada’s hand.