The ba&sh brand was born from the initiative of two best friends: Barbara Boccara & Sharon Krief. It was their shared passion for fashion that motivated them to complete this project. Initially, they want to create a dream wardrobe and share it from woman to woman. Each of them cultivates their own style, constituting the alchemy of the brand: sometimes rock and urban for one, bohemian and romantic for the other. The ba&sh brand offers women's collections with an essentially Parisian style. The creations express elegance, ease, and joy, as well as a declaration of freedom. It is a world that focuses on the happiness and well-being of women when they wear their creations.