Jimmy Choo has long been a household name in shoemaking, well-known to the global jet set and based in East London. The name has continued to grow and gain recognition, taking the form of a luxury brand initiated by its inspiration's niece, Sandra Choi. Jimmy Choo has been offering glamorous, playful and daring collections since 1996, ensuring everyone can find their perfect fashion item. The range includes items as diverse as handbags, small leather goods, scarves, sunglasses, belts and shoes. The brand has progressively become iconic with accessories that are now indispensable, such as sequinned pumps and ballet flats. Jimmy Choo preserves the prestige of the brand's origins with products that reflect its designer's Italian expertise. The items are original, showcasing the imaginative talents of Sandra Choi and her team. The rhinestones are part of a luxury and majestic fashion world.