An icon of modern Italian style, Missoni is well-known for its elegant patterned knits in stripes or zig-zags that are the brand's acknowledged signature style, together with the colored stripes found in every collection. Founded in northern Italy in the 50s by the young Ottavio and Rosita Missoni, the brand revolutionized knitwear by making each piece, whether swimwear or pants, an essential item in the feminine wardrobe and creating their own, instantly recognisable, signature style. Missoni is loved for its never-ending combinations of bright colors and patterns, and fabrics that are a joy to own. 

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