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Meet : Armarium

Portrait | March 11, 2019

Who has never dreamed of offering a designer dress for a particular event, a trip or just to have fun for an evening?

Armarium makes this dream come true thanks to its innovative concept of renting luxury outfits for a timeless moment.
Founded by Trisha Gregory and Alexandra Lind Rose, Armarium arrives for the first time in France at Bon Marché as part of the exhibition Geek Mais Chic. The opportunity to discover the colorful world of the brand and live an exclusive experience with the advice of GIA robot.

What is the Armarium concept ?

Armarium is the premier online destination for luxury designer fashion rentals and styling. The platform provides clients with access to the runway’s most rarefied and coveted fashion looks, including dresses, separates, jewelry, furs, and handbags from the best in designer fashion alongside access to luxury styling services, similar to that typically reserved for celebrities.

© Valentin Le Cron / SayWho

What kind of experiences will clients be able to try at the Bon Marché with Armarium ?

Clients will have access to rent the best in ready to wear fashion from designers such as Alexandre Vaulthier, Alessandra Rich, Erdem, Haider Ackermann, Paco Rabanne and more. Additionally, clients will be able to utilize custom oversized touch screens to access their personalized digital look books.

Lastly, customers will also get to interact with Armarium’s live on site robot “Gia” who will also offer digital styling advice while showcasing the latest runway looks !

At Armarium we are excited to work with some of the best in the technology field to continue to innovate our services.

How does the selection of "ARMIBOT" differ from the work of a classical stylist ?

The ARMIBOT provides a comprehensive questionnaire/interview of our clients to understand exactly what they need, want and their preferences. From that detailed interview and data collection, The ARMIBOT is able to generate suggestions both of items to rent and wear.
The ARMIBOT will also generate a digital lookbook for the client within 24 hours that will also be kept on file for future needs creating both a comprehensive and detailed service for the client !

© Valentin Le Cron / SayWho

Does the future of luxury necessarily involve new technologies in your opinion ?

Yes. Fashion is evolving and moving at a pace that requires technological advances to help us adapt and keep up with the times. There is a demand from this from the client the effects both the product and service offering. At Armarium, we are excited to work with some of the best in the technology field to continue to innovate our services.

© Valentin Le Cron / SayWho

What is your definition of "Geek mais Chic" ?

My definition of Geek Mais Chic is the future of fashion - and smart, sustainable fashion! This exhibition celebrates the advancement of fashion with the embrace of technological innovation that is making the industry more exciting, and ARMARIUM is proud to be part of it!

© Valentin Le Cron / SayWho

Discover the pictures of the cocktail with Armarium's creator, Trisha Gregory