Geek But Pretty

Beauty | March 15, 2019

GEEK, OUI ! MAIS JOLIE !

The world of care is undergoing a revolution to offer 100% personalized products thanks to high tech innovations!
Mirror and distributor of connected lipsticks, beauty diagnotic via a digital scanner, interactive olfactory journey, augmented reality: let yourself be surprised by the Beauty 3.0 and its innumerable possibilities.


Tablet: tell me who is the most beautiful?

LA BOUCHE ROUGE


Through its in-store app, La Bouche Rouge revolutionizes the quest for the perfect shade of lipstick. This innovative service allows you to create your very own tailor-made lipstick color. Bring a picture, a piece of clothing—whatever your inspiration, this technology will match the hue exactly to create a unique shade just for you with your own personal formula.

GUERLAIN


Find your Guerlain signature fragrance, thanks to an entirely original audio process.
Let yourself be guided through an interactive olfactory journey via Guerlain’s 110 scented creations. To begin the journey, all you need to do is prompt the voice assistant: "OK Google, talk to Guerlain at Le Bon Marché".

YVES SAINT LAURENT


DARE THE YVES SAINT LAURENT BEAUTYMATIC!
For the first time exclusively at Bon Marché, YSL BEAUTY presents the BEAUTYMATIC. Live an original digital experience and succumb to the perfect shade for your lips. It's up to you !


©instagram Le Bon Marché

MAISON FLAMEL


Say yes to alchemic ! Maison Flamel offers you THE skin diagnosis 2.0 from the future : a personalized alchemic care with immediate results, thanks to the latest devices and products. First step ? A hi-tech face scan diagnosis that will
customized your express oxygen facial. Then, you can admire and examinate your before-after.

KIEHL'S


Get creative with Kiehl’s for a product who looks like you ! As you wish, customize your products via the connected screen #MYKIEHLS by choosing the color and patterns of your stickers and print them ! Your creation is offered for any purchase.

LABOTÉ


N'oubliez pas de découvrir la cosmétique du futur avec Laboté !
Les Docteurs en pharmacie de Laboté s'inspirent de la nature pour vous formuler une gamme de soins 100% personnalisés et parfaitement adaptés aux besoins de votre peau.
Installez-vous face au scanner digital et réalisez en quelques minutes votre diagnostic beauté !