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Opening times We’re open: 10h -19h45 - 10am to 7.45pm.
Address24, rue de Sèvres, 75007, Paris

Discover the new Rolex space

Event | September 1st 2020


An iconic symbol of the Rive Gauche and its way of life, Le Bon Marché presents another way to tell the time. Its watchmaking section showcases traditional savoir-faire and watch innovations. The Rolex Collection now enjoys a larger, entirely revamped showcase where the continual search for excellence and quality reigns supreme.


The brand's new showcase presents a wide range of Rolex Professional and Classic watches from the Oyster and Cellini collections. All watches benefit from Rolex's own Superlative Chronometer certification, which comes with a five-year international warranty.

There is also a Rolex workshop, where visitors can admire the skills of two approved master watchmakers through the glass as they undertake meticulous operations ranging from engraving watches to maintenance services. From the reception area to the advice offered to clients, everything combines to make every visit to the Rolex space a special and intimate experience of the brand's world.

The architects designed three areas to create a unique 100 m2 space that subtly blends materials and lighting to give a warm and contemporary atmosphere. It incorporates a welcome area, where visitors can wait at a “Watch Bar”.

Behind a façade of displays and latticework lies a refined space where the brand's timepieces can be discovered, lit by a sumptuous chandelier produced by glass-blowers from north Italy. Meanwhile, a VIP room separated by a smoked glass panel offers a more intimate setting.


The materials have been carefully selected and employed. Elegant leather and modern striated stone walls are paired with the warm tones of brushed brass and walnut, timeless sources of inspiration chosen for the woodwork and furnishings.

Their shades wonderfully accentuate the bookcase, styled as a cabinet of curiosities, and the “Aqua Wall”, a large wall panel with a subtly lit wave motif that helps set the scene while recalling the sea – a realm that is precious to Rolex, which invented the world's first water-resistant wristwatch in 1926.