The Spring - Summer 2021 collection is even more creativity, colours, leather varieties and a proposal of canvas with natural fibres woven in France. It's a French summer. Gypsy. A summer in the Camargue, in the pink salt reserves like the flamingos, with skies infused with sunshine. A raw summer on a white horse, hair in the wind and a bundle on the shoulder. Desires of elsewhere, of nomadism, of wild camping.
JEROME DREYFUSS LEATHER SPECIALIST AND « WILD CHILD » OF THE FASHION WORLD
Jérôme Dreyfuss was born in Nancy (France) in 1974 and fashion has always been his calling. Jérôme moved to Paris when he was 17 to study fashion but left after only three months as he couldn’t quite understand “why you would have to study fashion as if you were studying for a law degree”. Jérôme launched his debut womenswear collection, Couture à Porter® in 1998 when he was 23 years old. With this unapologetic and intuitive collection, he quickly rose to prominence as one of Paris’ leading designers prompting the media to dub him the “wild child of French fashion”. In 2002, Jérôme turned his attention to leather goods. Back then, the bags being offered by the industry were rigid and heavy. Additionally, they were all emblazoned with a logo of some type and none of his friends could find anything they liked. He, therefore, decided to make soft, lightweight and practical bags “that could hold anything from a baby bottle to a flashlight”. In his mind, a bag is not just a mere accessory; it is a key component of a woman’s appeal and sensuality.
His ultra-lightweight, soft and flexible bags are designed to harmoniously align with a woman’s body and her movements, so she is free and unrestricted. The bag is almost forgotten, almost invisible. Jérôme Dreyfuss draws his inspiration from women, their surroundings, their life changes and the pivotal issues that affect their lives. He is attuned to their needs, their pace, taking stock of attitudinal and societal shifts. The designer/anthropologist creates carry-all bags that are lightweight, comfortable and practical. Jérôme Dreyfuss bags perfectly match the lifestyle of the modern, urban globetrotter. Each bag is given a male name Billy, Bobi, Lulu, Yves, because it is an ideal partner and companion.
YES FUTURE !
Jérôme Dreyfuss has long been sensitive to environmental concerns and is acutely aware of the harmful effects caused by the fashion industry over the past several decades. From the outset he has continuously strived to ensure that his adverse impact on the environment is as low as possible. This is no easy feat in a sector that requires constant innovation, where designers have to keep up with the increasing demands for new collections and get them quickly to market.
Continuing improvement. Despite the efforts made : vegetable tanning processes, flat-packing the bags to save on space during shipment, avoiding the use of materials from the oil industry, his newly-built eco-friendly head office, there is no denying that a lot more needs to be done
Animal hides and skins are the raw materials from which the Jérôme Dreyfuss leather goods are made. The skins are sensitive, living materials which change over time. Each skin has its own unique texture and grain, which appeals to all five senses, especially touch and smell. The value placed by Jérôme Dreyfuss on natural and organic materials epitomises its relationship with creation and the world at large. All the skins are tanned using intricate, traditional methods yielding soft, supple and delicate pieces.