Since its launch in 2017, La Bouche Rouge continues to define a new standard in pure, sustainable beauty and asserts its position as French Clean Beauty Pioneer. Starting with the lipstick as its icon, the Paris-based beauty Maison has set out to unite French traditional craftmanship, and eco-responsibility. Concerned that the cosmetic industry is the third largest environmental polluter, and that 83% of the Earth’s water is filled with plastic, La Bouche Rouge has decided to avoid the use of plastic from the product itself, to the formula and production processes.
This know-how is combined with technological innovation expressed through the four years of research and 423 formulations to create a true Serum Formula. The Maison’s ambition was and is to create a lipstick that offers the most extraordinary makeup results with an intense color, comfort of application and exceptional hold throughout the day without any microplastic, paraffin, parabens, animal fat or beeswax. For every lipstick sold the brand also donates 100 liters of safe drinking water to Eau Vive International in Togo.