Privacy Policy –

Last updated: 01/02/2023

This privacy policy (“Privacy Policy”) of 24 Sèvres, a company selling luxury products online under the brand name 24 Sèvres (“24 Sèvres”), provides details regarding personal data for the website and the mobile application (together, the “Website”).

Concerning the loyalty programme, the 24 Sèvres Card, a joint programme with Le Bon Marché Rive Gauche and La Grande Épicerie de Paris, we encourage you to read the dedicated 24 Sèvres Card Charter.

The purpose of these terms and conditions is to enable you to clearly understand how we collect and use your information, our commitment to protecting your information, and your options to manage your information and privacy.

These terms and conditions apply to our products and services associated with all online channels we provide to you, such as websites and mobile applications, and all activities relating to 24 Sèvres products and services.

We urge you to read this Privacy Policy very carefully, as well as the various notifications that may be communicated to you during the collection of your data, to be fully informed about the collection and use of your data.

By choosing to use our services, you acknowledge that you fully understand the contents of these terms and conditions and agree to our collection, storage, use, processing, transmission, provision, public disclosure, and deletion of your personal information. Please stop using our services immediately if you disagree with any or all of these terms and conditions.

1. Categories of data

24 Sèvres collects the information you provide to us directly when you use our Website or any associated services. This is particularly the case when you create an online account, contact our Customer Care, or sign up to receive our news or newsletter. 24 Sèvres may also collect information passively, such as through cookies or browser trackers.

The following categories of personal data are collected:

  • Your identity and contact details (surnames, given names, address and postal code, landline and mobile phone number, and email address) if you decide to communicate them, for example, to create an online account, participate in a contest, or make a purchase, return, or exchange, as well as your identity document information when you request a tax reduction or the “click and collect” service with Le Bon Marché;
  • Your payment information (credit card numbers, PayPal account information, or other payment information required to pay for your order);
  • Information about your online purchases, shopping preferences, and interests that you choose to communicate to us during exchanges with our various services (Customer Care, VIC, etc.)
  • If you use and browse our website, we collect information about your browser and browsing behaviour;
  • If you use our mobile application, we collect your GPS location, with your consent if necessary, how frequently you use it, and where you downloaded it. We also collect information about the browser you use and your browsing behaviour.

If you decide not to provide some of your data when necessary for a contract or a service that you request or when required by law, you will not be able to receive the product or service requested.

2. Use of data

24 Sèvres uses your data for the following purposes:

  • Processing your orders and providing you with the related goods and services, including delivery;
  • Improving our website, application, and services offered;
  • Handling all your requests (such as returns and after-sales service), answering your questions, and managing any complaints;
  • Personalising your experience on our Website and adapting our marketing activities to your needs and preferences for contacting you, with your consent, about new products and offers that may be of interest to you;
  • Ensuring the security of 24 Sèvres and our customers, website, and mobile application against the risks of fraud, theft, or any other wrongdoing that may affect our company’s offered goods and services.
  • Conducting analyses and producing statistics to measure the effectiveness of our campaigns or virtual or in-person events;
  • Fulfilling administrative, legal, and tax requirements by maintaining your transaction history and sales documents associated with your transactions.

3. Sharing of data

24 Sèvres shares your data only under the following conditions:

  • With 24 Sèvres companies and only authorised staff whose duties justify access to such information for internal auditing, administration, management, or billing;
  • With 24 Sèvres service providers acting on our behalf and allowing the offered goods and services to be supplied (such as delivery service providers and communication, marketing, and advertising partners);
  • With banking and financial institutions as well as the service providers in charge of online payment and anti-fraud activities.

24 Sèvres requires its service providers to maintain data security and to strictly comply with applicable personal data regulations. 24 Sèvres service providers are not permitted to use your data for purposes other than those specified by 24 Sèvres.

Lastly, 24 Sèvres may share your data with any competent judicial and/or administrative authorities (a) if we believe that disclosure of the information is necessary under applicable laws or legal or regulatory proceedings (for example, in response to a subpoena or court order) or (b) to protect and defend our rights and the rights or security of third parties, including to defend ourselves in legal proceedings.

4. Transfer of data

24 Sèvres stores your data in the European Union. However, data collected when you use our Website may be transferred outside the European Union to countries whose applicable personal data protection laws differ from those applicable within the European Union.

This is especially the case with data transmitted to our service providers or processors outside the European Union. If the data importer is located in a country not considered as providing an equivalent level of protection by the European Commission, we ensure that the transfer is safeguarded by implementing the European Commission’s Standard Contractual Clauses, thus providing an adequate level of protection of privacy and basic human rights, equivalent guarantees, and/or, where appropriate, technical and organisational measures.

5. Security – Storage period

24 Sèvres takes all necessary precautions to ensure the security and confidentiality of the personal data processed and to prevent such data from being distorted, damaged, destroyed, or accessed by an unauthorised third party. All security measures in place conform to the state of the art, particularly with regard to information systems.

Considering that 24 Sèvres does not control all the risks associated with the operation of the Internet, we draw your attention to the existence of possible risks inherent in its use and operation.

24 Sèvres will store the above-mentioned collected data for as long as necessary to fulfil the contract and subject to the statutory and conventional guarantees or statutory requirements on data storage.

The above-mentioned collected data will be stored until you withdraw your consent to the processing of your data or request the deletion of your data or if our processing purpose has been achieved.

6. Right of access, rectification, and deletion

You have the right to access, modify, rectify, and delete your personal information and object to the processing of such data, which you can exercise at any time.

You can manage your subscriptions within your personal space. You will also be able to unsubscribe using the “unsubscribe” link in each 24 Sèvres communication.

If you have a customer account, you can contact us at any time to ask us to delete it. We will respond to your cancellation request within thirty (30) business days of receipt of your request.

After we delete your account, we will stop providing products or services to you and delete or anonymise your information in accordance with your request unless otherwise required by applicable laws and regulations.

Requests concerning your right to access, rectify, or delete your information should be sent to:

To grant your access, modification, or deletion request, 24 Sèvres reserves the right to request proof of identity to ensure the legitimacy of the source of the request.

7. Updates to the Privacy Policy

24 Sèvres may modify this Privacy Policy due to regulatory or legislative changes or when our products or services undergo major modifications.
The new terms will take effect within one month of publication.

The present terms and conditions were updated on the date indicated at the top of the page.

24 Sèvres will not reduce your rights under this Privacy Policy without your explicit consent.

If any major modifications are made to these terms and conditions, 24 Sèvres will visibly inform you (for example, by email or pop-up windows).

8. Contact

If you have any questions, comments, suggestions, concerns, or complaints about the contents of this Privacy Policy, we invite you to contact Customer Care at +33 (0) 1 70 37 14 79 or by email at

You can also contact the CNIL (French Data Protection Authority) at any time to lodge a complaint about 24 Sèvres data protection and privacy practices. The CNIL’s contact information is as follows:

Commission Nationale de l’Informatique et des Libertés – CNIL
3 Place de Fontenoy
TSA 80715 – 75334 Paris, Cedex 07
Tel. +33 1 53 73 22 22
Fax +33 1 53 73 22 00

You can also contact the European Data Protection Board (

Cookie Policy –

Last updated: 01/02/2023

Updating your cookie preferences.

What is a cookie?

Cookies (and trackers) or identical technologies are files used to record information about your browsing on our website and mobile application (together, the “Website”). By accessing our Website, cookies may be installed on your browser or device for multiple purposes.

What types of cookies do we use, and how do we use them?

24 Sèvres uses both essential cookies (necessary to have a functional website and provide you with the associated services) and specific cookies (used for specific purposes).

Essential cookies are strictly necessary to provide the services available on our Website. They range from cookies to store your choices (for example, your privacy and language preferences) to cookies for secure website use and access (such as the authentication mechanism).

Essential cookies are intended to facilitate your user experience. Their use is strictly limited to 24 Sèvres.

Specific cookies are used for other purposes, such as allowing 24 Sèvres to understand how the Website is used or enabling you to share information on social networks. These cookies are not required to use our Website but provide additional services that may suit your needs.

The same cookies and technologies allow us to:

  • establish statistics and measure the volume of traffic and the use of the various Website components (such as visited sections and contents and clickstream), enabling 24 Sèvres to improve the utility and ergonomics of its services;
  • adapt the presentation of our Website to your device’s display preferences (language, resolution, operating system, etc.) when you visit the Website according to your device’s hardware and software for viewing or reading;
  • to the extent that you provided us with data, in particular your electronic contact details, when you registered, ordered, or accessed any of our services, link your data with browsing information to send you, for example, marketing emails or display specifically personalised advertisements that may be of interest to you on your device in advertising spaces we issue;
  • to the extent that you provided us with your data (wishlist, shopping preferences, participation in promotional events, etc.), including your electronic contact details, when you registered or accessed 24 Sèvres services, link such data with browsing information relating to your device to send you, for example, 24 Sèvres electronic solicitations materials and provide advertisements based on your interests via our network of selected advertisers;
  • store information about a form you completed on the Website (account registration or access) or products, services, or information you selected on the Website (subscribed service, shopping basket contents, etc.);
  • give you access to reserved, personal areas of the Website, such as your account, using identifiers or data that you may have previously entrusted to us;
  • implement security measures, for example, when you are required to log in again if you have not accessed certain contents or a service after a period of inactivity;
  • combat Internet fraud (preventing payment method fraud, identity theft, etc.). As such, 24 Sèvres or its service providers acting on its behalf may place trackers, subject to your rights, to collect information about the device used to place an order (in particular, the operating system, the location of the machine, whether a proxy is used, etc.). These “fingerprinting” trackers associated with your order data are used to validate your order, payment method, and delivery method.

How do I customise my choice of cookies?

When using our Website for the first time, you will be able to use our consent management interface to select which cookies you will accept.

Essential cookies are accepted by default, while specific cookies are disabled and must be selected by you before they are installed on your browser.

Our consent management interface allows you to accept or refuse all cookies or select specific cookies.

You can change your cookie preferences at any time by clicking the “Cookies” tab at the bottom of our Website.

How long do cookies last?

There are two types of cookies: session and persistent.

Session cookies are temporarily created in your browser’s subfolder when you visit a website. When you leave the site, the session cookie is deleted.

Persistent cookies remain in your browser’s subfolder and are enabled again when you visit the website that created that specific cookie. A persistent cookie remains in the browser’s subfolder for the duration defined in the cookie file.

Generally, a cookie’s maximum validity period is 13 months.

To ensure that you are comfortable with your selection of cookies, we may ask you to renew your consent to certain cookies.

Where can I get more information about cookies?

If you have questions about cookies, contact us at

For more information on cookies and their use, visit the CNIL website at