JOSEPH

The London-based brand Joseph has stood the test of time and has established itself as a leader in elegance. Since its establishment by Joseph Ettedgui in 1966, the fashion house has offered women a wardrobe that is distinguished by simple, structured lines. Now under the artistic direction of Anna Lundbäck Dyhr and Frederik Dyhr, the label features cashmere and figure-enhancing textures.

Joseph's collections captivate with their minimalist cuts that emphasise femininity. Pants, dresses and skirts are available in neutral tones or understated prints. Some models in pleated knitwear hug the body, and others, flared, invite comfort and movement. This wardrobe is further enhanced by essential accessories such as hats and scarves, complemented by chic, streamlined shoes. By focusing on clothes you can't live without, Joseph has understood the needs of women looking for a contemporary look.